19 Feb Promotional Vs Transactional Bulk SMS
Posted at 07:48h in Uncategorized
System always follow TRAI regulations, here is a small table to help you Understand these rules for sending different types of bulk SMS in India.
|Promotional Bulk SMS are used for sending offers, discounts or promotions to new and existing customers.
|Transactional Bulk SMS are used to send OTPs, information, booking/order related info to business customers.
|Promotional Bulk messages are usually sent to non-DND/opt-in mobile numbers
|Transactional Bulk messages are sent to a list of recipients ignoring their Do-Not-Disturb (DND) status
|Promotional Bulk SMS sending time must be between 9am to 9pm
|Transactional Bulk SMS can be broadcasted 24×7 without any time restriction
|Promotional Bulk messages are always broadcasted with a random 6-digit Sender ID assigned by the telecom operators
|Transactional bulk SMS can easily be assigned with a 6-alpha character Sender ID of customer choice. It is a best practice to include reference of your business or product name.