Promotional Vs Transactional Bulk SMS

19 Feb Promotional Vs Transactional Bulk SMS

Posted at 07:48h in Uncategorized by anishg95

System always follow TRAI regulations, here is a small table to help you Understand these rules for sending different types of bulk SMS in India.

Promotional Bulk SMS are used for sending offers, discounts or promotions to new and existing customers.	Transactional Bulk SMS are used to send OTPs, information, booking/order related info to business customers.
Promotional Bulk messages are usually sent to non-DND/opt-in mobile numbers	Transactional Bulk messages are sent to a list of recipients ignoring their Do-Not-Disturb (DND) status
Promotional Bulk SMS sending time must be between 9am to 9pm	Transactional Bulk SMS can be broadcasted 24×7 without any time restriction
Promotional Bulk messages are always broadcasted with a random 6-digit Sender ID assigned by the telecom operators	Transactional bulk SMS can easily be assigned with a 6-alpha character Sender ID of customer choice. It is a best practice to include reference of your business or product name.